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On August 30, 2024, Philips Smart Lock set the global stage by launching its latest product lineup in Kuala Lumpur, Malaysia, marking a significant milestone in its worldwide expansion. Su Zhiyong, the global general manager of Philips Smart Lock, led the event and delivered a compelling opening speech. Gavin Proctor, from Royal Philips in the Netherlands, also shared insights via video, while renowned interior designer Iko In and other global partners participated, emphasising the brand's commitment to innovation and collaborative growth.
MySmartLocks, the official distributor of Philips smart locks in Australia, made a notable appearance with representatives Sam Karadaky, Kenneth Peralta, Marianne Panis, and Avin Karadaky. Their participation not only highlighted their commitment to bringing advanced smart lock technology to the Australian market but also served as a strategic opportunity to strengthen partnerships and expand brand visibility. The knowledge and connections gained from this event will significantly benefit MySmartLocks in future endeavours, particularly as they gear up for participation in major home shows across Australia, where they will showcase Philips’ latest smart lock innovations.
Su Zhiyong's remarks resonated with the company’s bold vision: "This is more than just a product launch; it marks the beginning of a new journey into the global market. 'Together Forward · Forward Together' is not just our slogan but a belief we hold dearly. We know that only by uniting our strengths can we advance into this new chapter." His words underscored Philips Smart Lock’s strategy of leveraging teamwork and innovation to drive its global ambitions, which will extend into key markets like Australia through collaborative efforts with partners like MySmartLocks.
A Global Strategic Vision with Philips New Product Line-up
Philips Smart Lock, a leading brand in the smart lock industry, has consistently pushed the boundaries of innovation and technology. At the event, Philips introduced a new series of smart locks, including the 9000, 8000, 7000, and 6000 series, each tailored to offer enhanced security and convenience to households around the globe.
One of the key features of the new lineup is the advanced palm vein recognition technology, which ensures precise identification through near-infrared light scanning. By analysing the complex vein patterns of a user’s palm, the smart lock creates a unique biometric template that is both secure and touchless, allowing users to unlock their doors simply by placing their hands in front of the lock. This touch-free technology reflects Philips’ commitment to creating a seamless, user-friendly experience.
Soon, households worldwide will experience Philips' cutting-edge technology and sleek design, redefining home security with style and innovation.
Setting a New Standard: Leading the Smart Lock Industry
Philips Smart Lock’s impact goes far beyond innovative products. From the start, the brand has garnered prestigious recognition both domestically and internationally, with awards such as the AWE Apollon Award, the Good Design Award, and multiple Sunflower Awards in China. These recognitions underscore Philips Smart Lock’s exceptional brand reputation, superior quality, and smart technology. For five consecutive years, the brand has been named one of the “Top Ten Smart Lock Brands,” solidifying its position as a leading force in the industry.
Philips Smart Lock has built a robust presence with over 1,500 retail stores and an extensive sales network spanning cities of all sizes. Beyond its success in domestic markets, the brand is making significant strides globally, establishing itself in over 30 countries and regions. This international expansion allows Philips to bring its top-tier smart lock products and smart living solutions to a growing number of households worldwide.
Conclusion: Driving Innovation for a Smarter Future
The global launch event in Kuala Lumpur provides a new era for Philips Smart Lock. As a leader in smart home security, the brand remains dedicated to reshaping home safety with cutting-edge products and exceptional service. With a strategic global vision and a relentless focus on innovation, Philips Smart Lock is set to continue revolutionising the future of smart living, offering smarter, safer, and more connected solutions for families everywhere.
By combining continual technological advancements and a strong leadership role in the industry, Philips Smart Lock is setting the benchmark for smart home security. As the brand moves forward, its core belief in the power of collaboration and innovation will guide its path, ensuring that Philips remains a key driver in shaping the future of secure, smart living for homes around the globe.